The Internet is the new first impression. People don’t ask for references anymore, they search Google. Negative search results damage your life and business in the click of a mouse. Nearly as important, having no reputation drives clients to competitors. You can change your search results. Online Reputation management is the influencing and/or control of an individual's or business's reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results.
Online reputation management controls everything about you or your business online, including websites, blog posts, social media, and images. A good reputation shows that you are an expert in your field, and this means business–resulting in more site traffic and more sales.