As per the survey the uses of email id are increasing dramatically, in a day a person receives & checks 20-30 emails approximately. The Heavy Internet users are likely to check their e-mail more than twice a day. Even those who are constantly busy will take the time to go through their messages at least once a day. This is the perfect time to capture attention even without requiring visits to your site. Even if nobody is clicking through your links, the information is still received, which is great for building a brand name.
An e-mail newsletter is the perfect way to stay in touch with your customers. Often your company or website will have numerous product updates, or possibly upcoming events you'd like to share. It's always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. In this case, e-mail is certainly new medium go get in touch with the customers and merely untapped potential.